affiliation

affiliation

The 3 key ways to effectively bring your affiliate program to life

The 3 key ways to effectively bring your affiliate program to life

As of now, more than 32% of online sales are the result of affiliation including email marketing, according to a study by Business Insider. Performance advertising, therefore, remains a strong commercial lever for online sales. Best of all, it’s a growing lever, since a Forrester study even predicts growth rates of 10% per year in this sector. However, as effective as it is, getting into performance advertising requires at least organization and structure. To do this, we are sharing with you three keys to effectively get your affiliate program up and running.

Media platforms and quality promotional material

The quality of your affiliate program will depend on the importance of its return on investment. Your goal incorporates facilitating the work of the publishers, who will pass your offers and your products on.
But to do this, and because they do not necessarily work solely with your products, it is also necessary to stand out from the competition in order to create a long-term trusting relationship. To do this, it is crucial to create and share quality promotional items. Some examples:

  • Marketing Pitches: knowing what to say, how to say it and how to highlight the particular characteristics of your offer and your range of products or services.
  • Promotional sheet: central information on a current or future operation with all details related to the latter (duration, condition, objectives, etc.). Vital for anticipating a big transaction in order to prepare in the best conditions.
  • Product information sheet: to know all of your product’s details, from the most generic to the most technical. With every publisher having a different editorial line, it must have information that is understandable to everyone.
  • Quality visuals: reworked photos, properly displayed, well-framed and adapted for any type of support with multiple formats.
  • Email Kit: everything to successfully pull of an email campaign, such as content ideas, visuals adapted to email marketing, specific links, etc.
  • Advertising banners and imagery: variety is important here too because they can be used on a wide variety of media.

Regular commercial operations for your affiliate program

Performance advertising is an ROI (return on investment) relay for brands, but affiliates can only relay existing information and are not the source of it. If the advertiser is not proactive, their affiliate program will not truly be effective. Some examples of commercial operations to put in place.

  • Product Launch: This is often an important event. Whether you are updating an existing range or a new offer, you must let it know.
  • One-off sales or promotions: creating promotional events is an excellent springboard for better sales; like, for example, birthdays, Black Friday, New Year’s Eve, etc.
  • Promotional codes: a special discount only granted to your members so that they can relay information online and benefit their communities.
  • Limited offers: the next 500 orders at – 30%, one free for one bought during the next 12 hours, free delivery for everything for 24 hours. So many examples that value rarity or immediacy to encourage a purchase.

Challenge, bonuses, and meetings: these little things that make all the difference

Affiliates are like a commercial team that must come to life and be mobilized but also challenged at times. A way to keep in touch and especially to integrate them into your team, as you would with your employees or your service providers. It is important to encourage this sense of belonging because it highlights the loyalty of your promotional relays online for an optimal performance advertisement. Ideas and good practices to make a difference.

  • Sales competition: put commercial goals in place with rewards according to the targets reached, such as the multiplication of commissions over a, particularly attractive period.
  • Gifts: little something that always pleases, such as product previews or any other offer to thank your affiliates for their loyalty.
  • A temporary increase of the CPA: a way of boosting your sales amongst a category of products.
  • Meeting with the teams: to humanize the relationship and discover who is behind the abstract data to create a real win-win partnership.
  • Training and practical advice: online or in-person workshops – to discover new trends, learn and progress.

Running an affiliate program can have a very beneficial effect on your relationship with your affiliates. A way to provide the sources of your growth with everything they need for a timely prepared advertising campaign, which therefore will have greater potential for success.

If you enjoyed this article and would like to know more, contact us!

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affiliationPerformance marketing

Publishers: 3 tips to help you choose your affiliation platform

Affiliation platform

Affiliation is one of the main and essential ways of monetizing your work as an influencer, or your website’s audience if you’re a publisher. It’s also a way of getting added value out of your work via external actors. Basically, if your content is attracting the attention of advertisers, this is already a pretty good sign! The question at hand, therefore, is how to choose the best campaigns to get yourself started, develop win-win partnerships that meet the needs of advertisers and interest your community and readers.

REPUTATION, TRUST, AND CONFIDENCE

The decision to entrust your audience or content to an affiliation platform is not an easy one to take. The chosen platform needs to be both technically flawless and ethically sound. The trust and confidence your users have in you is your stock-in-trade, and this trust and confidence depend on the power of your network. Because affiliation requires expertise in performance modeling, it’s also an activity that demands a high level of technical proficiency. You’ll save yourself more time by associating yourself with a structured platform that has high levels of visibility.

Essentially, and above and beyond the simple provision of personalized access, it’s about striking the right balance between relevant content that’s useful to your community and campaigns that are likely to generate revenue for you.

THE FINANCIAL ASPECT

This, of course, is the critical deciding factor, as not all affiliation campaigns are worth getting involved with. How can you tell when it’s the right moment to invest your time (and therefore your money) and energy into injecting value into a campaign if you don’t have access to the information you need to make an informed decision?

This is why it’s very important to know what the advertising conditions are. Whether it’s the type of earnings and how you get paid, the duration of the cookies, the advertising media made available to you, or strategic information about the content, in order to maximize your return on investment and that of your advertisers, you need to have all this data to hand.

THE TEAM AND THE SUPPORT SERVICE

Though we sometimes tend to forget it, behind the interface and the tracking are women and men who are there to help and support clients and publishers. The quality of the service provided, the client experience, the technical expertise and the responsiveness of the support service are03 important aspects to compare and evaluate when choosing your affiliation platform.

The key to success? Put your faith in a multidisciplinary team that’s capable of passing on its knowledge and expertise effectively and can help you develop and improve your promotional and editorial approach. In order to achieve this, a good campaign needs to be equipped with both promotional tools and the right creative experts for the job. An affiliation platform should not just perform the role of a simple intermediary. It must also be a partner capable of creating value for you by supporting and advising you. It needs to give you a means of transforming a simple and unstructured commercial approach into a targetted, dynamic and impactful marketing strategy for your community.

The decision to run advertising is not one to be taken lightly, as it means committing your image and reputation to marketing campaigns from third-party brands. This is why, in order to guarantee success, it’s important to make the right choice and go for a collaboration with a reputable platform you can trust, one that values efficiency and transparency.

Have an in-depth look at the top performing affiliate marketing programs ♥

Enjoyed this article and want to find out more about our affiliation programmes? Then why not register on our platform? It’s completely free!

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affiliationLead generation

Everything You Need to Know to Boost Your Email Campaigns

Woman using Laptop with email icon

We all receive lots of emails. Too many? In actual fact, too many bad emails. Whether at work or at home, the decision to read a message is made in a few seconds. The subject, the recipient, how often messages are sent, the layout of the content: everything is interpreted consciously and unconsciously in the minds of your potential customers. However, there are multiple possible options: unsubscribing, marking an email as spam, deleting, opening and deleting, opening and marking as “unread”, forwarding to another account, opening then clicking or conversion, etc.

With an email campaign, you need to focus on quality to increase your key KPIs such as deliverability rate, opening rate, click rate and conversion rate. These KPIs can be improved with our practical tips to boost the success of your email campaigns.

Master the art of efficient targeting

There’s nothing more annoying than receiving an advertisement for a product you’ve already bought, a service which has nothing to do with your needs or an invitation to an event to which you’ve just signed up. However, these errors can be avoided quite easily with a tailored strategy and some consistency.

It all begins with targeting. Knowing who to talk to so that you know what to say and, most importantly of all, how to say it. Even if you have an identical product, you don’t communicate with a young adult in the same way as a 50-year-old senior executive or a beginner blogger. That’s why it’s important to create buyer personas: customized profiles which are linked to sections of your database.

Depending on your needs, using your experience, internal data and precise research and analysis work, you must be able to divide your users into homogeneous groups. Working section by section helps you to deliver the right message at the right time and on the right device.

Be sales-oriented: keep it brief and simple

A promotional email succeeds or fails as soon as it’s received. The choice of wording for the recipient and the subject has a very significant impact on your opening rates. Be distinctive and keep it brief. It’s like journalism: you need a powerful heading to make people want to read the article.

Don’t forget those who are reading on mobile either. Long subjects and names don’t mix well with small screens. Once opened, a promotional email isn’t an administrative notice or a novel.

Cut down on the number of words, work on your headings and subheadings, add color and create a template which is attractive, both in terms of the layout and the overall appearance. To be effective, your email marketing kit must be sales-oriented.

Think about showcasing a key product with a price incentive, best-sellers or a particular new item. When it comes to prices, one-off promotions and exclusive, short-term deals always have a significant impact, just like promotional codes which have the dual advantage of monitoring and measuring usage whilst encouraging readers to buy. At a glance, the reader must understand your message and be able to interact immediately. Lastly, remember that most emails are opened on mobile. So create your templates for a smartphone, test them and then adapt them to computers or tablets.

Test your content

A/B testing is becoming more common for websites, but we tend to forget that it’s also a very effective tool for email campaigns. The principle is simple: you create two slightly different versions of the same content which is then sent randomly.

Half will receive version A and the other half will receive version B. Depending on the interactions and behavioral impact the versions elicit, you can decide whether the change you’ve made is relevant and whether your hypothesis is confirmed in a statistically proven way.

Testing your content, your layout and your subject for an email campaign is strongly recommended. It’s a very simple and effective way to make the necessary adjustments to increase your click-through rates, interactions and conversion rates. The more you test, the more effective your campaigns will be.

Send it at the right time

Timing also plays a role in the success of an email campaign. It is possible to determine the optimal day to send an email, based on previous behavior and data about your customer groups. Incorporating this time factor into the seasonal nature of your campaigns makes it possible to better plan the creation of your content and to better highlight your promotions using all of your tools.

In terms of how often you send emails, you need to find the balance between your analytics and the proper analysis of your data. If you send emails too often, there’s a risk of readers “overdosing” and unsubscribing. If you don’t send emails often enough, you risk being forgotten. In both cases, you compromise the image of your brand and the success of your campaigns.

A well-constructed email is a subtle combination of form and content, combining technicality, big data, and design. Although mobile has transformed the uses of email marketing, the fundamentals remain the same. A well-constructed email kit will always rely on good data analysis, optimized HTML code and a design which maintains the visual balance between images and text content. With a message adapted to your target, their rhythm, and consumer habits, your email campaigns will very quickly boost your conversion rate!

Do you have an email campaign you want to share? Contact our sales team!

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affiliationPerformance marketing

Content creators: How to get into affiliate marketing in just 5 steps

b2b-marketing-1075×605

Affiliate marketing is a marketing strategy that can be very effective for an advertiser. But it’s also a great way for publishers to develop skills and expertise and earn money. 

Whether you are an influencer, blogger, YouTuber, content producer, or just an online enthusiast, affiliate marketing is a practical way to earn a living while expanding your online activities.

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affiliation

[Infographic] The 10 key dates of the French e-commerce industry in 2017

Flat design vector illustration. E-commerce, shopping & delivery

With 72 billion euros spent online in 2016, the French e-commerce industry is doing well and has become a major purchasing lever in the hexagon. In order to make the most of it, it is essential for e-merchants to anticipate seasonality by offering special operations, specific product launches, promotions, etc. Thus, chocolates will be pushed during the Valentine’s Day or Easter, jewelery and flowers during Mother’s Day or toys during the holiday season ……

So e-merchants, to your agendas! Follow the guide to boost your online sales in 2017!
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