Creating an advertising media that will have a real impact requires compliance with certain graphic and textual rules to ensure the performance of your campaigns.
In the graphic below, we have listed the 3 key criteria that play on the attention and interest of the internet user:
- the text, to clearly put its offer forward.
- the look, for a convincing, coherent and fluid design.
- the format, for a natural integration, impactful, adapted to the usage of mobile users.
Learn how to create a better design to convert more!