Live your passion, travel around the world for free, review major restaurants, be invited to exclusive events, you must admit it sounds great, right? This is the life of influential bloggers, but it represents only a very small proportion among all active bloggers. According to an American study, two-thirds of bloggers earn less than $5000 per year. Cruel disappointment?
There is consolation in the fact that in the remaining third, 11% earn more than $30,000, and even more than $60,000 for the richest 6%. Even if it is difficult to make a living from your blog, it is an excellent low-cost way to increase income and a way to share your passions and earn money by doing what you really like. Whether you want to get started blogging or you want to get to a higher level, check out our 8 tips to monetize your blog.
THE FUNDAMENTAL PREREQUISITES OF A PERFORMING BLOG
Before you hope to collect money, it is always useful to recall a few essential fundamentals. Indeed, to be able to one day enter into the arena of the great ones, it is necessary to first build your strategy on a solid foundation which can be summarized as follows:
- A solid and intuitive platform: to create a blog, it’s difficult to ignore WordPress with its active community, its thousands of plug-ins and its professional themes.
- A robust technical infrastructure: forget the free hosting, you must invest in a professional fast service, with a site adapted to mobile and a specific domain name.
- Engaging articles: The recipe is simple, you must regularly produce good quality writings on topics with value-added and that are easy to share.
- An editorial strategy: creating a community takes time, but it is an investment in the long term. Take time to share your blog articles and to exchange with others on social media and to respond to comments. Be active and solicit your reader’s opinion. If your articles attract the interest of Internet users, the rest will follow.
HOW CAN YOU MONETIZE YOUR BLOG?
1/ GET STARTED IN Marketing Affiliation
This is word-of-mouth 2.0 that allows you to make a link to a merchant site from certain sections of your site. For example, if your blog is about music and you tested several guitars, you can make a link to a merchant site to buy your three favorite guitars. The publisher will pay you whether by the click, or by the purchase. All the more reason to share your analysis and encourage your visitors to go there.
2/ BROADCAST DISPLAY ADVERTISING ON YOUR BLOG
The more people your blog reaches and the more it generates visits, the more your image will improve, the more your role as an influencer will grow and the greater will be the potential to integrate advertising. Integrating advertising on your blog is above all a personal decision that must be made in line with your editorial content and the experience of your visitors. But if you want to launch, no need to be an expert in Web development or in code: there are an increasing number of simple and intuitive platforms, like Google AdSense, which will place advertising on your blog in specifically defined areas.
3/ INTEGRATE NATIVE ADVERTISING IN YOUR BLOG ARTICLES
Another component of advertising on the Web, integrated to your editorial line and to your design in a contextualized way, native advertising allows you to share third party content while earning money. The principle is simple: these are links (texts or visual) placed in strategic locations, in your sidebar for example, which offer an unobtrusive experience to the reader because native advertising is in line with the content of the page that hosts it. When a visitor clicks on native advertising, he/she will be directed to the content in question from a new browser window, and you will earn money in return.
4/ OFFER A SUBSCRIPTION TO YOUR COMMUNITY
If you have a premium blog, very well known and of super quality, a part of your community will no doubt accept paying to obtain additional services. You can offer a free public part, financed by advertising to cultivate your image, acquire new readers and work your role of ambassador, and also offer a private part, without advertising, but with a premium subscription to provide content reserved for members. This can be private online courses, specific training, tutorials or any other exclusive content.
5/ SELL DERIVED PRODUCTS TO YOUR READERS
Whether an e-book, a guide or a tutorial, it is possible to sell products in line with your activity if the content is sufficiently attractive and specific. It is a way of adding value to your business and directly compensating you based on the work that you provide. If your brand is known, you can also look for T-shirts and other gadgets, as long as your approach is coherent and strategic.
6/ OBTAIN EDITORIAL PARTNERS
If you have high quality content, you can associate with large brands to co-write an article. This may be an editorial, a sponsored article, or an article where you have complete editorial freedom, but for which a brand is associated with your writings. These editorial partnerships allow you to structure your approach and to be recognized by your community, while developing your credibility.
7/ TEST PRODUCTS IN EXCHANGE FOR VISIBILITY FOR A BRAND
If you regularly make tests, brands may send you free products to test, or access to services, so that you can report on your blog. This is not what will allow you to pay your bills at the end of the month, but it provides you with practical gifts to use.
This approach requires substantive work before you can be recognized as a professional and reliable “tester”, but it is a good indicator of your blog’s influence if companies contact you on the subject. Here too, the way to value these tests is specific to your editorial line, but the more transparent and honest you are, the more your community will appreciate it.
8 / ORGANIZE MEETINGS AND EXTERNAL INTERACTIONS
When your blog is very well known and very powerful, this is the time to move to the other side of the screen, and why not, to add value to your work and your practice through events, meetings or conferences. But if this step is the consecration of your work, it is also the one that will probably transform you into a full-time blogger to assume your new professional obligations!
Monetizing a blog requires a lot of work before you can hope to make money. So the goal is not to create a blog because you want to make money but rather to work your blog as a personal passion that could bring you more income in the short or long term. This commitment is essential and your approach will be natural when you move to the monetization stage. Keep in mind that monetization is the reward for a lot of work which must be honest, qualitative, and sincere. If your community trusts you, then the advertisers will know and will also trust you.