After all the madness of the end-of-year festivities and the subsequent winter sales, spring is a time when sales start to level off. For many seasonal industries, it marks the midway point between the end
What's the purpose of creating the perfect email kit? Despite the existence of social networks, instant messaging and mobile apps, email still remains one of
Drive-to-store is the local version of e-commerce. The goal is to use all the digital levers available to advertisers to transform geolocalised data and the
It's difficult to ignore or to do without social media: it's everywhere. From Facebook to Instagram, not forgetting Twitter, Pinterest and LinkedIn, social media is a great communication tool for building and developing a community.
Competition pressure is continuous, both online and in physical stores. Lead research and lead qualification are priorities for marketing professionals. Whilst a potential customer can
Content marketing consists of producing, publishing, sharing and generating online content that's in line with the brand's positioning. However, and at the risk of disappointing you, publishing a few occasional tweets and one blog article
It was thought to be losing momentum, almost dead and buried in the wake of social networks, instant messaging and mobile applications. What's that? Email
Converting anonymous visitors into sales leads is an obsession for marketing professionals. This is not without good reason, seeing as they represent future clients. However,
Special offer websites have proven impossible to ignore for online retailers and membership programs. They act as both drivers of growth and catalysts for traffic, making a concrete impact on online sales. 53% of users
