Having grown significantly in recent years, Black Friday — followed by Cyber Monday — represents a major sales opportunity for e-commerce sites. It also often signifies
Slowly but surely, cashback is gaining popularity in France. If you're feeling out of the loop, "cashback" refers to websites that reimburse a percentage of your online purchases. They, therefore, act as business facilitators for
Developing a mobile application takes time, money and energy. But what's the point if it languishes on a handful of phones and has only a few
An event like Black Friday cannot be improvised. Ensuring that it is a success requires a well-oiled organization, a clear strategy and as much anticipation as possible. This is a sizeable challenge given the many
Friday, 23rd November 2018. Maybe this date won't mean much, but for retailers and e-merchants, this is one of the most important days of the year.
91% of people trust influencers more than traditional advertising. Influence marketing, a rapidly developing channel? Yes, but it's a channel which can be difficult to
By now, you already have noticed all the fuss about the emergent release of Apple’s Safari ITP (Intelligent Tracking Prevention) 2.0 rollout for iOS12 and macOS Mojave in Q4. This was already announced in late
The day is coming. And your strategy should already be thought out for Black Friday, the last Friday of November when a wave of promotions
Amid the euphoria of the Internet bubble of the 2000s, digital oracles predicted the demise of brick-and-mortar retail, overthrown and buried by e-commerce. 15 years
Lead generation is one of the main activities done by marketing professionals. It involves choosing the right channels, tools, and platforms. In recent months, chatbots have emerged as a new trend. Chatbots are robots which
