A landing page is just like a digital entrance hall for visitors. Your landing page welcomes all those who have clicked on a link, banner, post or tweet. The name is appropriate. It enables a
Omnichannel marketing is an approach in which all digital and physical communication channels are integrated to provide a truly 360° vision of the consumer journey. The customer can thus switch from one channel to another with
As the Christmas and New Year celebrations approach, the sales frenzy begins to make itself felt. The big brands organise themselves, final touches are made
Slowly but surely, cashback is gaining popularity all around the world. If you're feeling out of the loop, "cashback" refers to websites that reimburse a percentage of your online purchases. They, therefore, act as business
Having grown significantly in recent years, Black Friday — followed by Cyber Monday — represents a major sales opportunity for e-commerce sites. It also often signifies
An event like Black Friday cannot be improvised. Ensuring that it is a success requires a well-oiled organization, a clear strategy and as much anticipation as possible. This is a sizeable challenge given the many
