Drive-to-store is the local version of e-commerce. The goal is to use all the digital levers available to advertisers to transform geolocalised data and the almost constant use of smartphones to encourage customers to come
It's difficult to ignore or to do without social media: it's everywhere. From Facebook to Instagram, not forgetting Twitter, Pinterest and LinkedIn, social media is
Competition pressure is continuous, both online and in physical stores. Lead research and lead qualification are priorities for marketing professionals. Whilst a potential customer can walk up and down a street in front of a
Content marketing consists of producing, publishing, sharing and generating online content that's in line with the brand's positioning. However, and at the risk of disappointing
It was thought to be losing momentum, almost dead and buried in the wake of social networks, instant messaging and mobile applications. What's that? Email
Converting anonymous visitors into sales leads is an obsession for marketing professionals. This is not without good reason, seeing as they represent future clients. However, while the conversion process may differ between B2B and B2C,
Special offer websites have proven impossible to ignore for online retailers and membership programs. They act as both drivers of growth and catalysts for traffic,
Kwanko is proud to announce the official launch of the brand new Kwanko Platform that is now available for all our publishers. Faster, more user-friendly and
It's the classic dilemma faced by anybody responsible for marketing, traffic management, or online sales. You've negotiated an advertising budget, and now all you have to do is use it. But how should you do
